Writing With Flair

Purpose Of Writing

  • Conveying information.
  • To entertain.
  • To persuade.
  • To inspire.

The Mindset Of Elite Writing

  • Really think if this is the right word, necessary word etc. - this is the attention to detail that you need.
  • No needless words - you want to communicate, not impress.
  • Presentation of work should be slick and consistent.

The Secret Sauce Of Flair

  1. Simplicity
  2. Clarity
  3. Elegance

1. Simplicity

1.1 Economy

Use shorter words unless there is a need for precision. Shorter words help quicken comprehension. When to break that rule? Avoiding repetition, adding rhythm and where the is a real distinction between the choice of two words.

A good journalist will use the fewest words possible to convey a thought.

A useful maxim: Any word that can go, must go.

1.2 Repetition

Within a piece of work, the same point is made. Reduction is required.

1.3 Overcomplicating Things

Making simple points sound more complex than they are. Simplify as much as possible.