Writing With Flair
Purpose Of Writing
- Conveying information.
- To entertain.
- To persuade.
- To inspire.
The Mindset Of Elite Writing
- Really think if this is the right word, necessary word etc. - this is the attention to detail that you need.
- No needless words - you want to communicate, not impress.
- Presentation of work should be slick and consistent.
The Secret Sauce Of Flair
- Simplicity
- Clarity
- Elegance
1. Simplicity
1.1 Economy
Use shorter words unless there is a need for precision. Shorter words help quicken comprehension. When to break that rule? Avoiding repetition, adding rhythm and where the is a real distinction between the choice of two words.
A good journalist will use the fewest words possible to convey a thought.
A useful maxim: Any word that can go, must go.
1.2 Repetition
Within a piece of work, the same point is made. Reduction is required.
1.3 Overcomplicating Things
Making simple points sound more complex than they are. Simplify as much as possible.