GE/McKinsey Matrix. This is a XY scatter plot that pits
Business Strengthon the X axis vs
Segment Attractivenesson the Y axis (both from low to high).
Kano Model, the delighters are like new features and performers resemble the raised factors.
bundleyour product when individual products are too small and not attractive enough to succeed on their own. Example: combining Internet Explorer and Windows helped Microsoft win the first "browser war".