|Product Discovery||Deciding what to build.|
|Product Delivery||Building it.|
The continuing trend with product delivery is to ship faster and faster. So what's the equivalent for product discovery?
There has been a very similar evolution.
Objects and Key Resultsto put focus on outcomes. This prevents us from being obsessed with features. It also has a focus on
qualitativeobjective combined with
A lot of these methods come from the same underlying principles. What is important is to not be dogmatic and understand the frameworks are based on best practises but best practises come from first principles.
So what's our goal? Our goal is to learn FAST and answer:
We are changing our mindset from "output" to "outcomes". We now have a heuristic for product discovery.
We may not know if we are solving the right problems, but we know that customers want our solutions.
Peak -- what makes experts stick out from novices. What are the mental structures we have in our head helping us make decisions quicker and easier?
We can do this with
Opportunity Solution Trees.
Desired Outcome => n Opportunities => n Solutions => n Experiments
If I had an hour to solve a problem, I would spend the first 55 minutes brainstorming and 5 minutes solving. -- Paraphrasing Einstein.
"If the desired outcome is to increase engagement, then the opportunities are 1) what are preventing customers today, and 2) for my customers engaging today, why are they doing it?"
We don't want to make decisions based on one A/B test etc we want to make decisions based on sets.