Product Discovery link
The following comes from https://www.producttalk.org/2018/08/effective-product-discovery/.
Discovery is messy. It's non-linear. Good discovery is continuous. The day we stop being curious about our customers is the day our competitors start catching up.
Maps come in all shapes and sizes: experience maps, customer journey maps, life of the customer maps, story maps, process maps, network maps, and so on.
If our innovations leads to a better solution, great, but too often it merely leads to a different solution. Different isn't necessarily better.
A term phrased by the godfather of Lean Startup, Steve Blanks.
It is important to interview your customer segments, ask them questions and take those learnings.