Facebook is so large that your demographic is bound to be there. The average user has ~200 friends. This is great for virality. Being able to click into the user profiles of those who visits and connect with your ads helps you shape your buyer persona.
Facebook also owns 3 of the top 6 social media networks. The leveraging ability is incredible.
7.1 Facebook Page Setup
For building a page, we simply do it from within a profile.
What to post?
Ensure that you create some base posts before inviting people to like your page.
Use other pages to help get an idea of what sort of content to post and the type of engagements.
8 Tactics For Getting Likes
Add page to personal profile
Add company to about page
Share the page as a normal post
Add Facebook page to email signature
Email your gmail contact list
Email your LinkedIn contact list
Email your MailChimp subscriptions
Invite those who like your post to like your page. From a post that friends have liked, you have the ability to invite them to like your page from there.
Asking for thumbs up.
Given people incentive to engage with your posts! Ensure to check Facebook guidelines.
Join groups that match your target audience. Come in with a helpful attitude, use some authority and link back to your page.
Facebook live is a good way to get involved for presentations etc.
Settings > Page roles.
You can unblock from the page settings.
You can export reports form the business insights. The important details can come from drilling down into individual, specified reports.
Some great reports include the ability to see when your audience are online, reach, people and likes on each post etc.